Grow the store not just the ads.
Ads are one of six levers. We find the one holding your store back, fix it first, and measure every change against a baseline you can see.
Book a callNo junior account managers. The Growth Operating System has a 3-month minimum, the Monthly Watch is month to month.
Spots are limited. Next setups start Mon 2 Nov and Mon 16 Nov, two spots each. The Growth Operating System takes one new brand a month.
| Product group | Margin | Order value | Call |
|---|---|---|---|
| Linen bedding sets | 54% | €168 | Scale |
| Wool throws | 49% | €112 | Scale |
| Ceramic table lamps | 38% | €94 | Hold |
| Scented candles | 31% | €27 | Hold |
| Napkin 4-packs | 18% | €16 | Limit |
Budget goes to the top of the list first.
Shopping | Best sellers
-71%spend 42 vs expected 146
Compared with the same weekday over the last 4 weeks. Diagnosis opened before any change.
WinCost per purchase under €21 after 40 purchases
LoseOver €27 after €900 spend
Rule set before launch. Locked, not edited after.
Views from the tools we run every account with. All three show example numbers.
We run Google Ads for a sports retailer with 88,000 products per market, in 15 countries. A window coverings brand our founder co-founded went from €20k in year one to a €12M sale.
A European e-commerce brand went from €500k to €10M with us as fractional CMO and Google Ads lead. A food e-commerce brand went from €30k to €5M+, mostly through product segmentation by fruit seasonality. Client names on request.
Read, Rank, Rule, Watch.
Every account is run the same way, so each budget change has a number behind it.
- Read
- Before we move any budget, we forecast where your sales and traffic go if nothing changes. Every later result is measured against that baseline.
- Rank
- We score your products on margin, order value and share. Budget goes to the ones that earn it first.
- Rule
- Every test gets its win and lose rule written before launch, so nobody argues with the data afterwards.
- Watch
- Every campaign is checked every morning against its own normal day. A real drop gets a written diagnosis before anyone changes the account.
Six levers, one owner.
Most agencies run one channel. Store growth usually stalls somewhere else first. We score all six and work each month on whichever moves revenue and profit most.
Measurement
Conversion tracking, GA4 checked against real orders, margin data. If the numbers are wrong, every later decision is too.
Feed and catalog
Merchant Center health, product titles, product groups, supplemental feeds. Products that aren't approved can't sell.
Offer and merchandising
What to push, bundles, order value, seasonality, and what to stop advertising.
Paid media
Google Shopping, Performance Max and search, plus Meta. One owning campaign per product group.
Site and conversion
Landing pages, product pages and checkout friction. We write the briefs and check the result. Your developer, or a partner we coordinate, builds it.
Planning and forecast
Monthly forecast by market and product group, a budget plan, and a weekly report.
Month one.
A fixed scope and a fixed price, agreed before anything starts. In the Growth Operating System this is phases A and B.
Baseline
Where your ad sales go if nothing changes.
Product ranking
Your catalogue scored by margin and order value, with the first products to get budget named.
Campaigns live in 14 days
Feed fixes, then Shopping and search campaigns on Google, plus Meta if it's in scope.
A set of new ads, made by us
And the first creative test, with its rules written before launch.
Watch from day one
Every campaign checked each morning against its own normal day, and a one-page numbers note every week.
Then the 3-month minimum, with 30 days notice. The Monthly Watch is month to month.
Spend up, return held.
A sports and streetwear store we run. As ad spend went up, revenue from ads grew slightly faster.
| Measure | Before | After | Change |
|---|---|---|---|
| Monthly ad spend | $4,100 | $7,200 | +76% |
| Monthly revenue from ads | $14,200 | $25,600 | +80% |
At a Scandinavian lighting brand we run Google Ads for, monthly spend went from $19,700 to $24,000 while each $1 of ads brought back $5.60 instead of $5.20.
Two ways in.
Stores doing 1-10M a year
Scaling Audit, then the 90-Day Growth Operating System
You have a catalogue and steady sales, but the return drops every time you push the budget. You want to spend more and keep what each euro brings back.
- All six levers scored
- An estimate of the recoverable waste in your account
- Your baseline: where sales go if nothing changes
- The 90-day plan, with targets for month 1 and month 3
If a gate isn't met, the next phase doesn't start. You see every gate in the weekly report.
Small shops spending €3,000+ a month on ads
14-Day Profit Setup
You already know people buy. The next step is putting budget behind the products with the best margin, without learning ads yourself.
- Merchant Center feed errors fixed
- A baseline forecast: where sales go if nothing changes
- Your products ranked by margin and order value
- Google campaigns live by day 14
- Win and lose rules for your first test, written before launch
- A daily check sheet and a one-page weekly numbers template
Our promise: campaigns live in 14 days, or you get the setup fee back. We guarantee the work, not the sales.
- Every campaign checked each morning against its own normal day
- A one-page numbers note every week
- One test a month, judged by the rules written before launch
- Capped at 3 hours of work a month. The setup fee is credited against month 1
Past about €8k a month in ads, the next step is the Scaling Audit and the Growth Operating System.
You'll need a store on Shopify, WooCommerce or similar, and your own ad budget, paid straight to Google and Meta. We do not run email or SMS today.
Spots are limited by design.
One person runs every account. That is why you talk to the person who builds your campaigns, and why the number of new starts is capped. When a start date is full, the next one is two weeks away.
14-Day Profit Setup
Two spots. Campaigns live by Mon 16 Nov.
14-Day Profit Setup
Two spots. Campaigns live by Mon 30 Nov.
90-Day Growth Operating System
One new brand a month. Starts with the Scaling Audit.
A spot is held when you book the call and accept the fixed price. Setups start on business days, and booking closes 3 business days before a start. Next deadline: Wed 28 Oct. No call booked, no spot held.
Book a call to hold a spotWhat we put on the line.
Audit
If the Scaling Audit doesn't find at least €1,500 of recoverable waste, you don't pay for it.
Waste means ad spend and lost sales we can show in your own accounts: broken tracking, disapproved products, budget on products that don't earn it. You get the full audit either way.
Setup
Campaigns live in 14 days, or you get the setup fee back.
We guarantee the work, not the sales.
Growth Operating System
Phase scope delivered on time, or that phase's fee is waived until it is.
Tied to the gates, so you can see it in the weekly report.
Nobody can promise sales before seeing your products, margins and data. We looked at "we pay your ad spend until you make a first sale" and said no: open-ended cost for a one-person business, and it guarantees an outcome rather than the work.
You talk to the people 
who run the account.
Our founder, Paweł Widomski, sets up and runs the accounts. There are no junior account managers between you and the work.
What it costs.
Fixed prices, agreed before anything starts. Billed every 4 weeks.
Growth Operating System
| Monthly ad spend | Fixed monthly fee |
|---|---|
| €8-20k | €2,500 |
| €20-50k | €3,500-4,500 |
| Above €50k | €5,500+ |
Plus 10% of ad profit above the baseline, fixed in writing before the program starts. Scaling Audit €1,500, credited.
Small shops
| Step | Price |
|---|---|
| 14-Day Profit Setup | €790 |
| Monthly Watch | €490 / month |
The setup fee is credited against month 1 of the Monthly Watch.
Your ad budget is paid by you straight to Google and Meta, so we never hold your ad money.
Before you book.
We've been burned by an agency before. What's different?
You talk to the people who build the campaigns. Everything runs in your own ad accounts, so you see every change and keep it all if you leave. Every budget change has a number behind it that you can ask to see. The Monthly Watch is month to month, and the Growth Operating System has a 3-month minimum with 30 days notice after that.
Can you promise more sales?
No. Nobody can promise sales before seeing your products, margins and data. What we put on the line is our own fee and time: the audit is free if it finds less than €1,500 of waste, and the setup fee comes back if campaigns aren't live in 14 days.
What does "run on numbers" mean in practice?
Budget goes to the products with the best margin and order value first, not the ones that are easiest to advertise. Tests are judged by rules set before launch. Every campaign is checked each morning, and a drop gets a written diagnosis before anyone changes the account.
How soon will we see sales?
Campaigns are live by day 14, and you get a numbers note every week from then on. How fast it grows depends on your products, margins and budget, so we won't put a date on it before the call.
We already run Google and Meta ads. Is this still useful?
If your return falls every time you raise the budget, yes. We start with the baseline and product ranking on your current accounts, keep what works and fix what doesn't. On the call we'll tell you which parts are which.
How much should we spend on ads?
It depends on your margins and how many products are worth pushing. We set a starting budget on the call. You pay it straight to Google and Meta.
Do you need access to our store?
We need access to Google Ads, Merchant Center and Meta Ads Manager. Store access only if the feed has to be fixed at the source, and only with your OK.
Is there a long contract?
The audit and the setup are one-off, fixed-price pieces of work. The Monthly Watch is month to month. The Growth Operating System has a 3-month minimum, then 30 days notice.
Do you build our site pages or email flows?
We write the briefs and check the result for landing pages, product pages and checkout. Your developer, or a partner we coordinate, builds them. We do not run email or SMS today.
Which one is for us?
If you do 1-10M a year and your return drops when you push the budget, start with the Scaling Audit. If you're a smaller shop spending €3,000 or more a month on ads, start with the 14-Day Profit Setup. We'll tell you on the call.
Book a call to hold a spot.
We'll look at your products, current ads and margins. You'll know where more budget could go, even if we don't work together.
If it's a fit, you get a fixed price for the audit or the setup before anything starts. Next starts: Mon 2 Nov and Mon 16 Nov. When both are full, the next date is two weeks later.
Book a callCalendar not loading? Open it in a new tab.