Advertorial landing page playbook for cold traffic
An advertorial is a page that reads like an article, answers the question the ad raised, and only then sells. Use it for cold traffic from Meta, YouTube, Demand Gen and informational Search. Branded Search clicks already want the product, so send those to the product page. Some Shopping clicks for problem searches can go to an advertorial too, through an item copy ([landing-page-formats.md](landing-page-formats.md)).
What's inside
- When it makes sense
- Check the policy first
- Page structure
- Traffic sources
- What to measure
Want this done for you?
Scaling Audit
The Scaling Audit (€1,500, free if we find less than €1,500 of waste) shows where cold traffic leaks on your account and whether an advertorial test is worth running. adsaru.com
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