Competitor research for Google Ads in one hour

Most shops guess who their competitors are. Google shows you who you actually meet in the auction, and what they run. This file is a one-hour routine with free tools first, then what to do with the findings. Run it once a quarter and before every big sale.

What's inside

• Step 1: find the real competitors (15 minutes)
• Step 2: read their ads (20 minutes)
• Step 3: check their Shopping listings (10 minutes)
• Step 4: optional paid tools (15 minutes)
• Step 5: turn findings into tests
• Bidding on competitor names
• Log template