Comparison Shopping Services (CSS) for EU Shopping ads
If you sell in the EU, Shopping ads run through a Comparison Shopping Service. By default that is Google's own, which keeps a margin on every click. A third-party CSS lets you bid less for the same position. You keep the same Google Ads account, campaigns and reports. For a shop that spends real money on Shopping in Europe, this is one of the few cost cuts that needs no change to the ads.
What's inside
- How it works
- What it costs
- Setup
- More than one CSS
- Checklist
Want this done for you?
14-Day Profit Setup
The 14-Day Profit Setup (€790) fixes your Merchant Center feed errors, ranks your products by margin and puts Google campaigns live by day 14, or you get the fee back. adsaru.com
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