Customer lists and remarketing for e-commerce
Your own customer data tells Google who already buys from you. Used well, it keeps prospecting campaigns away from people who would buy anyway, gives Performance Max and Demand Gen a starting point, and brings back buyers at a lower cost. This file covers which lists to build, where to use them, and the checks that keep them current.
What's inside
- The lists to build
- Before you upload
- Where each list works
- GA4 predictive audiences
- Remarketing that does not waste money
- Order value and repeat purchase
- Monthly check
Want this done for you?
Monthly Watch
The Monthly Watch (€490 a month) checks every campaign each morning against its own normal day, keeps your lists and exclusions current, and runs one test a month on rules written before launch. adsaru.com
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