Demand Gen playbook for e-commerce
Demand Gen shows image, video and product ads on YouTube (including Shorts), Discover, Gmail and, since 2025, the Google Display Network. Use it to reach people who have not searched for your product yet. Judge it on orders in your shop and on new customers.
What's inside
- Before you start
- Set it up
- Structure: one angle per campaign
- How each placement behaves
- Creative that does not look like an ad
- Test with a lose rule
- Attribution: read it before you judge
Want this done for you?
Scaling Audit
The Scaling Audit (€1,500, free if we find less than €1,500 of waste) checks whether your account is ready for Demand Gen and which angle to test first. adsaru.com
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