Comparison pages for Google Ads: how to build a fair one
A comparison page answers "this or that" for a buyer who already has an alternative in mind. Send competitor and "vs" searches there. It works when the comparison is fair and every claim can be checked.
What's inside
- Check the rules first
- Two page types
- Page structure
- Campaign setup
- Measure
Want this done for you?
Scaling Audit
The Scaling Audit (€1,500, free if we find less than €1,500 of waste) checks your competitor and "best" searches and tells you whether a comparison page will pay for itself. adsaru.com
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