Google Ads in 2026: what changed for e-commerce and what to check
Seven changes from 2025 and 2026 that affect a shop's Google Ads account, each with the check to run. Rollout differs by country and account, so confirm each one in your own account before you act.
What's inside
- 1. Performance Max shows its work
- 2. PMax and Standard Shopping compete on Ad Rank
- 3. YouTube conversion campaigns are now Demand Gen
- 4. AI Max for Search
- 5. Ads in AI Overviews
- 6. Merchant Center moved to the Merchant API
- 7. Consent still decides what you can measure
- What stays the same
Want this done for you?
Scaling Audit
The Scaling Audit (€1,500, free if we find less than €1,500 of waste) checks these changes and all six levers on your account. adsaru.com
Book a call