Microsoft Ads playbook: running it next to Google Ads
Microsoft Ads shows your ads on Bing, Microsoft's partner sites and Copilot. It has less traffic than Google and clicks are often cheaper. Whether it pays depends on your products and your market, so run it as a test with a budget and an end date.
What's inside
- Check it is worth a test
- Set it up
- Audience Network for cold traffic
- Test with a lose rule
- Read the results
Want this done for you?
Scaling Audit
The Scaling Audit (€1,500, free if we find less than €1,500 of waste) checks whether your buyers use Bing before you spend on a Microsoft test. adsaru.com
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