Profit and MER tracking for e-commerce

Google Ads reports revenue and ROAS for its own campaigns. Your bank account reports profit for the whole shop. The two drift apart: each platform takes full credit for orders it touched, returning buyers look like new ones, and costs outside ad spend never show up. This file sets up the few numbers that tell you whether ads make money, and how to read the platform next to them.

What's inside

• The numbers to track every week
• Load every cost
• Platform numbers next to shop numbers
• Effects across channels
• Lifetime value
• Weekly routine (20 minutes)