Prospecting on Google Ads without leaning on brand traffic

Brand search flatters an account. People who type your name would often buy anyway. Split brand from everything else, then measure what paid media brings in from people who did not know you.

What's inside

• Step 1: measure the mix before you change anything
• Step 2: split brand from non-brand
• Step 3: the real prospecting number
• Step 4: pick the channels
• Step 5: measure new customers
• Step 6: set prospecting targets
• Monthly review