Q4 peak checklist for e-commerce
Q4 brings more traffic, more competitors and higher click prices at the same time. In 2026 Black Friday falls on Friday 27 November and Cyber Monday on 30 November. Work back from those dates and from your carriers' last Christmas delivery dates.
What's inside
- Eight weeks before peak (early October)
- Four weeks before peak (end of October)
- Two weeks before peak
- During peak
- After peak
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Monthly Watch
The Monthly Watch (€490 a month) checks every campaign each morning against its own normal day and runs one test a month on rules written before launch. adsaru.com
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