Sales event playbook for Google Ads
A sale is a short window with a known cost: the discount. Plan it with a start, a peak and an end, and work out before launch what each order will earn at the sale price.
What's inside
- Work out the sale first
- Set the goal and the baseline
- Two to three weeks before
- The day before launch
- During the sale
- After the sale
Want this done for you?
Monthly Watch
The Monthly Watch (€490 a month) checks every campaign each morning against its own normal day and runs one test a month on rules written before launch. adsaru.com
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