More Shopping slots for one product: variants, bundles and multipacks

Some advertisers copy a product under a new ID with a different title, to take two slots on one search. Google's product data rules ask for each product to be submitted once. Copies can be disapproved, and repeated attempts can be treated as gaming the system at account level. This file covers the version that stays inside the rules first: real variants, bundles and multipacks, each a product a buyer can order at its own price. Angle copies of one product come after, as a test with its own risk.

What's inside

• Three routes that stay within policy
• Steps
• Measure the whole family
• Angle copies: a grey zone, run as a test
• Policy check before you publish