Smart Bidding targets: when to set one and how to move it
Target ROAS and target CPA decide how hard Google bids on every search. A target set too early, or moved too far in one step, costs more than a weak ad. This file covers when a campaign is ready for a target, where the first number comes from, and how to move it without breaking the campaign.
What's inside
- Start from what one order earns
- When a campaign is ready for a target
- Setting the first target
- Moving the target
- How Google treats the target
- Reading a change
- Brand campaigns
- Testing a different strategy
- Checklist before any target change
Want this done for you?
Monthly Watch
The Monthly Watch (€490 a month) checks every campaign each morning against its own normal day and moves targets in logged steps, each with a lose rule written first. adsaru.com
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