YouTube ads playbook for e-commerce
YouTube sells products a buyer needs to see working. Since 2025 Google runs YouTube campaigns that bid for purchases as Demand Gen, and Video action campaigns were upgraded into it. This file covers the video, the test and how to read results. Campaign settings are in [demand-gen-playbook.md](demand-gen-playbook.md).
What's inside
- Before you spend
- The video in three parts
- Test the hooks
- Read the results
- Non-skippable reach for warm audiences
- Weekly check, same weekday each week
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